I began Idlewild Floral in 2016 as a wedding floral studio, with 10 years of history working as a wedding florist in Santa Barbara. When all gatherings/events were cancelled because of the pandemic (and all of my weddings) I had a window to pivot to something I'd dreamed of working with for a while, dried florals.
With renewed focus and drive, I shifted gears to my true passion of designing with 100% dried florals, which solved my eternal dilemma with the waste and ephemeral nature of fresh flowers. I've been fortunate enough to bring my husband into the family business to ship our flowers nationwide, and we've just moved in to an old yoga studio where we have a small team of designers working to create our online offerings. Our bouquets are also now available through William Sonoma, a handful of boutiques, and our own retail space.
I am so grateful for the opportunity to continue to create for more than
singular events but to extend joy and artistry to every moment big and
small that should be celebrated.